Privacy Policy

Controller

Company: DTS GmbH

Street no.: Aspachweg 14

ZIP code, city, country: 74427, Fichtenberg, Germany

Commercial register no.registered at Stuttgart Local Court, HRB 571445

Managing Director: Michael Hekele

Phone: +49 (0) 7971/ 979 0

Email: info@DTSshop.de

Revoking your consent to data processing Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send us an informal email. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Status: 01.08.2025

1. basic information on data processing and legal basis

1.1. This privacy policy explains the type, scope and purpose of the processing of personal data within our online offering and the associated websites, functions and content (hereinafter jointly referred to as "online offering" or "website"). The privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) used on which the online offering is executed.

1.2. The terms used, such as "personal data" or their "processing", are used in the context of this privacy policy. "personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

1.3. The personal data of users processed in the context of this online offer includes inventory data (e.g. names and addresses of customers, contract data, contract data and data protection data), Names and addresses of customers), contract data (e.g., services used, names of processors, payment information), usage data (e.g., the websites visited on our website, interest in our products) and content data (e.g., entries in the contact form).

1.4. The term "user" covers all categories of data subjects affected by data processing. These include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as "user", are to be understood as gender-neutral.

1.5. We only process users' personal data in compliance with the relevant data protection regulations. This means that user data will only be processed if we have legal authorisation to do so. This means, in particular, if the data processing is necessary for the provision of our contractual services (e.g. processing of orders) and online services, or is required by law, if the user has given their consent, as well as on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR, in particular in the case of the reach of our online offer). GDPR, in particular when measuring reach, creating profiles for advertising and marketing purposes and collecting access data and using the services of third-party providers.

1.6. We would like to point out that the legal basis for consent is Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for processing for the fulfilment of our services and implementation of contractual measures is Art. 6 para. 1 lit. b. GDPR, the legal basis for the processing of personal data is Art. 6 para. 1 lit. f. GDPR and the legal basis for the processing of personal data is Art. 6 para. 1 lit. f. GDPR. GDPR, the legal basis for processing for the fulfilment of our legal obligations Art. 6 para. 1 lit. c. GDPR, and the legal basis for the processing for the protection of our legitimate interests is Art. 6 para. 1 lit. f. GDPR. GDPR.

2. security measures

2.1. We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.

2.2. The security measures include, in particular, the encrypted transmission of data between your browser and our server.

3. transfer of data to third parties and third-party providers

3.1. Data is only transferred to third parties in accordance with legal requirements. We only pass on user data to third parties if this is necessary, for example, on the basis of Art. 6 para. 1 lit. b) GDPR for contractual purposes or on the basis of legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR. GDPR in the economic and effective operation of our business operations.

3.2. If we use subcontractors to provide our services, we take appropriate legal precautions and corresponding technical and organisational measures to ensure the protection of personal data in accordance with the relevant legal regulations.

3.3. If content, tools or other means from other providers (hereinafter jointly referred to as "third-party providers") are used within the scope of this privacy policy and their registered office is located in a third country, it can be assumed that data will be transferred to the countries in which the third-party providers are based. Third countries are countries in which the GDPR is not directly applicable law, i.e. generally countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if there is an adequate level of data protection, user consent or other legal authorisation.

4. Provision of contractual services

4.1. We process inventory data (e.g. names and addresses as well as contact data of users), Names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit. b. GDPR. GDPR.

4.2. Users can optionally create a user account in which they can view their orders in particular. As part of the registration process, users are provided with the required mandatory information. User accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. It is the responsibility of users to back up their data before the end of the contract in the event of cancellation. We are entitled to irretrievably delete all user data stored during the term of the contract.

4.3. We store the IP address and the time of the respective user action as part of the registration and renewed logins and use of our online services. This data is stored on the basis of our legitimate interests as well as those of the user to protect against misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.

4.4. We process usage data (e.g. the websites visited on our online offering, interest in our products) and content data (e.g. entries in the contact form or user profile), Entries in the contact form or user profile) for advertising purposes in a user profile, e.g. to display product information to users based on the services they have used to date.

5. Contacting us

5.1. When contacting us (via contact form or e-mail), the user's details are processed for the purpose of processing the contact enquiry and handling it in accordance with Art. 6 Para. 1 lit. b) GDPR.

6. collection of access data and log files

6.1. We collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

6.2. Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum period of 14 days and then deleted. Data whose further storage is required for evidence purposes is excluded from deletion until the respective incident has been finally clarified.

7. Cookies & reach measurement

7.1. Cookies are pieces of information that are transferred from our web server or third-party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.

7.2. We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping basket function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and, for example, log out or close the browser.

7.3. Users are informed about the use of cookies as part of pseudonymous reach measurement as part of this privacy policy.

7.4. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offer.

7.5. You can object to the use of cookies, which are used for reach measurement and advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US-American website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

8. Google Analytics

8.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analytics service provided by Google. GDPR), we use Google Analytics, a web analytics service provided by Google Inc ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

8.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

8.3. Google will use this information on our behalf to analyse the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymised user profiles can be created from the processed data.

8.4. We use Google Analytics to display the ads placed by Google and its partners within advertising services only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products).(e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interest of users and are not annoying.

8.5. We only use Google Analytics with IP anonymisation activated. This means that the IP address of users is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

8.6. The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

8.7. Further information on data use by Google, setting and objection options can be found on Google's websites: https://www.google.com/intl/en/policies/privacy/partners ("Google's use of data when you use our partners' websites or apps"), http://www.google.com/policies/technologies/ads ("Use of data for advertising purposes"), http://www.google.de/settings/ads ("Manage information that Google uses to show you adverts").

9. Google Re/Marketing Services

9.1. The legal basis for the processing of personal data using marketing and remarketing services ("Google Marketing Services" for short) provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") for analysis and advertising purposes is the legitimate interest pursuant to Art. 6 para. 1 lit. a GDPR.

9.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

9.3. Google Marketing Services allow us to display adverts for and on our website in a more targeted manner in order to present users only with adverts that potentially match their interests. If, for example, a user is shown adverts for products that they were interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content they are interested in and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer. The IP address of the user is also recorded, whereby we inform you in the context of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transmitted in full to a Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google services. Google may also combine the aforementioned information with such information from other sources. If the user subsequently visits other websites, they can be shown adverts tailored to their interests.

9.4. User data is processed pseudonymously as part of Google marketing services. This means that Google does not store and process the user's name or email address, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google's perspective, the adverts are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.

9.5. The Google marketing services we use include the online advertising programme "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of AdWords customers. The information collected with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

9.6. We can also use the "Google Optimiser" service. Google Optimiser allows us to track the impact of various changes to a website (e.g. changes to input fields, design, etc.) as part of so-called "A/B testing". Cookies are stored on users' devices for these test purposes. Only pseudonymised user data is processed.

9.7. We may also use the "Google Tag Manager" to integrate and manage Google analysis and marketing services on our website.

9.8. For more information about Google's use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is available at https://www.google.com/policies/privacy.

9.9. If you wish to object to interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

9.10. We use Google Enhanced Conversions to measure our advertising campaigns more precisely and to address target groups more specifically. Personal data such as email addresses or telephone numbers may be collected and transmitted to Google. Before transmission, this data is encrypted using the SHA-256 hash function in order to comply with security and data protection standards. The hash values are compared by Google with existing Google user accounts in order to better allocate conversions - also independently of cookies.
Purposes of processing: Conversion measurement, personalised advertising, target group segmentation
Legal basis: Consent (Art. 6 para. 1 lit. a GDPR)
Further information: https://support.google.com/google-ads/answer/6379332 and https://support.google.com/google-ads/answer/9888656

9.11. We use the Google Customer Match service to display targeted advertising for existing or similar customer groups. This involves hashed customer data (e.g. email addresses or telephone numbers) that we have lawfully collected being encrypted using SHA-256 and transmitted to Google. The data is matched with existing Google user accounts so that personalised ads can be displayed in Google services such as Google Search, YouTube or Gmail.
Purposes of processing: personalised advertising, target group segmentation
Legal basis: Consent (Art. 6(1)(a) GDPR)
Further information: https://support.google.com/google-ads/answer/6379332

9.12. The data transmitted to Google in this context may be processed on servers in the USA. Google LLC is certified under the EU-U.S. Data Privacy Framework. This means that there is an adequacy decision by the EU Commission in accordance with Art. 45 GDPR, which confirms an adequate level of data protection in the USA.

9.13. You can revoke your consent to the use of Google Enhanced Conversions and Customer Match at any time with effect for the future - for example via the settings in the Cookie Consent Banner on our website or via the personalised Google advertising settings at: https://adssettings.google.com

10. Facebook Social Plugins

10.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins ("social plugins"). GDPR) social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognisable by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "Gefällt mir" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

10.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

10.3. When a user accesses a function of this online offer that contains such a plugin, their device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offering. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

10.4. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out their IP address and store it. According to Facebook, only an anonymised IP address is stored in Germany.

10.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.

10.6. If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it to their membership data stored on Facebook, they must log out of Facebook and delete their cookies before using our online offering. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

11. Integration of third-party services and content

11.1. We use content or service offerings within our online offering on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR). GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content recognise the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

11.2. The following presentation provides an overview of third-party providers and their content, together with links to their privacy policies, which contain further information on the processing of data and, in some cases already mentioned here, objections.

• If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and data protection notices of the respective third-party providers apply, which can be accessed within the respective websites or transaction applications.
• External fonts from Google, Inc, https://www.google.com/fonts ("Google Fonts"). Google Fonts are integrated by accessing a Google server (usually in the USA). Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
• Maps of the "Google Maps" service of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
• Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
  Functions of the Google+ service are integrated into our online offering. These functions are offered by the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can link the content of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Google+. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
• Functions of the Instagram service may be integrated within our online offering. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Instagram. Privacy policy: http://instagram.com/about/legal/privacy/.
• Functions of the Twitter service may be integrated within our online offering. These functions are offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or its use by Twitter. Twitter's privacy policy can be found at http://twitter.com/privacy. You can change your data protection settings on Twitter in the account settings at http://twitter.com/account/settins.
• External code of the JavaScript framework "jQuery", provided by the third-party provider jQuery Foundation, https://jquery.org.
• Functions of the SnapEngage service are integrated within our online offer. These functions are offered by SnapEngage, LLC, at 1722 14th St., Suite 220, Boulder, CO 80302, USA. This allows us to advise you via chat with the SnapEngage service on the website. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by SnapEngage. Privacy policy: https://snapengage.com/privacy-policy/
• Within our online offer, the web analysis and online marketing controlling system "OWAPro" from Hurra Communications GmbH ("hurra.com") is used for web analysis and the optimisation of online marketing measures. The provider of OWAPro is Hurra Communications GmbH, Wollgrasweg 27, 70599 Stuttgart, Germany. Web analysis is primarily used to analyse user flows on this website and to optimise online marketing campaigns. OWAPro may process the following personal data: Online identifiers, including cookie IDs, IP addresses, device identifiers(?), customer identifiers, referrers, transaction data. This data can also be used to measure and optimise the success of advertising campaigns and their cost-benefit analysis in order to obtain information about which offers visitors order or which other actions they have initiated (so-called "conversion tracking"). For this purpose, cookies can be used that enable an internet browser to be recognised on a subsequent visit. Unique online identifiers ("cookie ID") can be stored on your device in these cookies. As a rule, OWAPro only processes pseudonymised data that hurra.com itself cannot assign to any identifiable natural person. IP addresses are automatically anonymised by OWAPro by default. Further information on the type and scope of personal data processed by hurra.com in OWAPro and the possible use of cookies can be found in hurra.com's privacy policy at http://www.hurra.com/privacy You can object to the collection and processing of data by hurra.com services for this website at any time for the future by opting out http://ssl.hurra.com/opt-out?cid=568&ln=de.

12. user rights

12.1. Users have the right, upon request and free of charge, to obtain information about the personal data that we have stored about them.

12.2. In addition, users have the right to rectification of inaccurate data, restriction of processing and erasure of their personal data, if applicable, to assert their rights to data portability and, in the event of the assumption of unlawful data processing, to lodge a complaint with the competent supervisory authority.

12.3. Users can also withdraw their consent, in principle with effect for the future.

13. erasure of data

13.1. The data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the user's data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax law reasons.

13.2. According to legal requirements, data is stored for 6 years in accordance with Section 257 para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with Section 147 para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

14. Right to object

Users can object to the future processing of their personal data in accordance with the legal requirements at any time. The objection can be made in particular against processing for direct marketing purposes.

15. Changes to the privacy policy

15.1. We reserve the right to change the privacy policy in order to adapt it to changed legal situations or in the event of changes to the service and data processing. However, this only applies with regard to declarations on data processing. If user consent is required or components of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.

Users are requested to inform themselves regularly about the content of the privacy policy.